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Identidad e imagen corporativa: usos de los signos distintivos - Paperback
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Identidad e imagen corporativa: usos de los signos distintivos - Paperback
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Identidad e imagen corporativa: usos de los signos distintivos - Paperbackby Ana Didian Gonzlez Alberteris (Author) El presente texto abarca un estudio sobre el uso de los signos distintivos en el contexto empresarial cubano, espec ficamente en el Grupo Empresarial CUBANIQUEL. El objetivo principal gir en torno a revelar las tendencias en los usos de los signos distintivos como mecanismo legitimador de la imagen corporativa en el sector empresarial. El libro cuenta con dos cap tulos. El primero muestra un conjunto de
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Identidad e imagen corporativa: usos de los signos distintivos - Paperback
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