Ever notice how one simple question on Facebook—“Does anyone know a good dentist?”—can spark a flood of replies? Within minutes, dozens of friends chime in, tagging businesses, linking pages, and sharing personal stories. What started as a casual ask, turns into a powerful referral chain. And right in the middle of it all? Facebook Recommendations.
Yes, you read that right. What used to be known as Facebook Reviews has now evolved into a new format called Facebook Recommendations—a simplified but more dynamic way for people to endorse businesses. Gone are the 5-star ratings. In their place is a more community-focused “Yes” or “No” recommendation, often accompanied by personal testimonials, tags, and even images.
These recommendation-driven experiences shape how people choose who to trust. Whether someone is looking for a local dog groomer, a new hair stylist, or a reliable mechanic, they’re scanning comments and real-world insights before making a move.
If your business isn’t part of that conversation—or worse, if your page has no recommendations at all—you’re missing out on a massive opportunity. In this post, we’ll show you how to get more Facebook recommendations, why they matter more than ever, and how to measure where you stand with a free scorecard that breaks it all down.
Let’s explore how a few honest words from your customers can do more than any ad ever could.
How Facebook Became a Word-of-Mouth Engine
Once just a space for social sharing, Facebook has evolved into a powerful discovery tool for businesses. With over 2 billion users, the platform amplifies word-of-mouth recommendations in ways that traditional referrals simply can’t match.
People no longer ask for suggestions in person—they post one question and watch the answers pour in. And now, instead of traditional star ratings, Facebook asks users a simple but powerful question:
“Do you recommend this business?”
With a quick Yes or No, followed by a comment, tag, or image, users provide richer feedback that resonates far beyond the review tab.
Why Recommendations Are the New Referrals
Think of the last time you asked for a recommendation online. You likely received not just one or two responses, but a thread of suggestions—each accompanied by real experiences and opinions.
When people ask, “Who’s the best plumber in town?” or “Where can I get a custom cake today?”, others respond not just with names—but with links, personal endorsements, and sometimes even photos. These crowd-sourced answers offer instant credibility—and that’s the power of Facebook Recommendations.
When 1 Question Brings 20 Answers
We’ve all seen it: a community group post asking for recommendations that explodes with dozens of replies. When users get overwhelmed with choices, what do they do?
They scan recommendations.
Facebook makes it easy—the platform often previews the business’s name, profile picture, location, average rating (based on past reviews and new recommendations), and even descriptive tags like “kid-friendly” or “great service.”
Your recommendations become your frontline filter. Without a solid reputation, your name may never make the shortlist—even if you’ve been recommended.
Why Facebook Recommendations Are Easier Than You Think
Unlike platforms with stricter rules and algorithms, Facebook encourages casual, conversational interaction. That means:
- Your customers likely already have an account.
- They’re more relaxed and open when leaving feedback.
- It’s as easy as visiting your page and clicking “Yes” or “No.”
And here’s the best part: Facebook often auto-suggests helpful tags or prompts for users to include photos and specifics—making their testimonials more impactful.
If you’re already delivering great service, getting Facebook recommendations just requires a gentle nudge in the right moment—whether that’s via follow-up email, text, or in-person request.
Want to know how your Facebook recommendation strategy stacks up?
Get Your Free Review Scorecard to see how you compare to others in your market.
Don’t Let a Gray Placeholder Cost You Clicks
Your Facebook page is more than just a listing—it’s your online first impression. If your page preview shows up in someone’s feed without a profile picture or with little to no recommendations, you’re missing out.
Here’s what helps your listing stand out:
- A clear and professional profile picture
- Completed business information
- Consistent, recent recommendations from real customers
These little details make a big difference when people are browsing through suggestions or doing quick comparisons.
You May Not Need Reviews — Or Do You?
Some businesses are so well-known locally that their name pops up again and again. But even in those rare cases, having a steady stream of recent Facebook recommendations strengthens that credibility.
If people already love you, that’s great! But imagine how much stronger your presence could be if those happy customers left you a public endorsement. Not only would it validate what others are saying—it would put you at the top of search results, increase engagement, and boost click-through rates.
Why You Should Start Collecting Facebook Recommendations Today
Let’s be honest—people trust people more than ads.
- Recommendations build trust.
- They influence buying decisions.
- They improve your visibility on and off Facebook.
Getting started is simple:
- Ask your customers to share their experience.
- Make it part of your team’s process.
- Add your Recommendations tab link to your email signature, receipts, or booking confirmations.
Over time, your page becomes a powerful magnet for new business—and a validation point for curious customers.
Ready to Take Control of Your Facebook Recommendations?
Get Your Personalized Scorecard Now and discover how your recommendation volume, engagement, and visibility stack up against your local competitors.
My Review Concierge: Take Control of Your Facebook Recommendations
We specialize in helping businesses like yours generate, manage, and optimize online reviews—especially on platforms like Facebook. But before diving into strategy, it’s crucial to understand where you currently stand.
That’s why we created the Online Review Scorecard.
Fill out the quick form below to receive your personalized report within minutes. You’ll learn:
- Your current Facebook recommendation score and how it compares to others in your area
- Recommendation volume and frequency trends
- How engaged your audience is with your content
- Access to a free demo video with practical next steps
With this clarity, you and your team can build an Action Plan that drives more visibility, credibility, and leads—starting with your Facebook Recommendations.
